CONSULTING PACKAGES

Stop Guessing. Start Knowing.

Your analytics tell you what happened. These packages reveal what happens next. We also provide a range of customized consulting packages. All are fixed-price.

D360 | Community Mapping
The map is not the territory. Your own data, web and social media analytics are your map, but they’re not the territory. That’s what your audience and communities say about your brand. And we can compare it to three competitors (additional competitors for an added fee, but three is usually good. You’ll see your brand in a whole new light, as well as your target market. We map the actual topology of your digital communities: the power structures, the status games, the unwritten rules.

Signal Hunter
Netnographic analysis of cultural edges. You get the weak signals that become strong trends; the status games, tribal formations, and meaning-making rituals hiding in plain sight. Not "what people say" but "what stories people need.” This can help with marketing, brand and creative strategy..

Myth Systems Analysis
Every brand category exists inside a larger narrative structure. Wellness is a purity myth. Productivity is a salvation myth. We analyse the dominant category myths (focusing on your brand positioning), find where they're brittle, and locate the counter-narratives your brand can leverage. Jobs knew: "Think different" only works when you map "think same" first.

Brand Perception Insights

This is a comparative brand reputation analysis. How does your cultural reputation stack against 3 competitors? Not sentiment scores but symbolic associations. What do people believe you stand for? What status does choosing your brand signal? We decode the meaning-making around each brand. Great for brand strategy and positioning.

Custom Cultural Intelligence Insights

Have some burning questions about your audience, trends, competitors, shifts? Just something you really need to know for strategy, campaign planning? Need to be geographically specific? We’ll design the research with you. Investment is based on project scope.

Pre-Campaign Cultural Risk Audit

Launching a major campaign nationally or regionally and want to ensure you don’t hit any cultural landmines? From messaging to creative, we can advise you within 12-24 hours. Think of it as campaign insurance at just $2,500.

Future Signals Lab

Your analytics show what happened. We show what's forming. Age-cohort netnography revealing the rituals, anxieties, and status currencies emerging at culture's edges. Gen Alpha's relationship with AI. Millennials reimagining midlife. Gen X's quiet rebellion. The weak signals that become your competitors' strategies 18 months from now. What we uncover can be quite profound.

Strategic Certainty Insights
Change today is rapid. New technologies, Artificial Intelligence, Social media shifts, geopolitical dynamics. Consumer spending habits changing, influencer marketing declining. The rise of more Dark Social use (email, Discord communities etc.) Uncertainty isn't your enemy; hidden assumptions are. We build cultural scenario frameworks using your category's pressure points: regulatory shifts, generational handoffs, meaning crises. Not prediction: preparation. These insights are tied to your brand. Your category.

WORKSHOPS & DEVELOPMENT

Personas & Cohorts 2.0
How to apply cultural anthropology techniques to create better, deeper and more powerful personas and cohorts.  This two hour online video workshop provides tools and templates along with frameworks you can use and evolve over time. We provide you with templates for Google Sheets or Excel.

Mental Models, AI and Marketing Strategy
This one hour course is all about using AI tools (ChatGPT, Claude, Gemini, Copilot) with mental models (Occam’s Razor, Map/Territory and others) to up your marketing strategy. Using these tools to augment, not write marketing strategy and includes a number of prompts to help use these AI tools to the best. You receive our Mental Models for AI Toolkit and Prompts for Marketing Strategy with Large Language Models.

Email: giles@nordspark.com
Mobile: +1.902.329.7240

Pricing in USD for international clients, CAD for Canadian clients. All projects are fixed-price with clear deliverables.