Tech and AI brands have become cold as brands. Now consumers are seeking warmth. Our research shows this is opportunity for brands to be seen as human.

AI can tell you what happened in culture, but it can’t predict or forecast what’s changing, what’s coming next. That’s where Cultural Intelligence (CQ) comes into play. Let’s explore.

Surveys and focus groups are helpful, as all marketers know, up to a point. So when you want to understand customer values, you need to use social listening. Here’s why.

Want to avoid a marketing campaign cultural landmine like Cracker Barrel, Bumble, Pepsi and others walked right into? Do a campaign pre-scan. It’s not hard.

Brands that try to engage in cultural moments with viral social media trends often fail because they don’t understand how to do it right. This is how.

Habitus is what we all “know” without thinking. For marketers who figure out how to leverage this, it’s pure marketing gold.

Many digital marketing campaigns fail because they don’t look at current cultural language, instead just relying on lagging data in their analytics tools. Reduce risk by understanding cultural language.