What I call the “Google Ritual Effect” may be why new research shows consumers are unwilling to pay for AI features on their smartphones, especially LLMs.

How digital anthropology helps marketing departments. Your analytics tell you the what, I tell you the why, adding deeper insights to improve strategy, campaigns, creative and more.

A look at how the average person, a non-techie, talks about Artificial Intelligence. The language we are using shows interesting views on AI by consumers.

The shifting geopolitical order means the rise of techno-regionalism, or how different countries are redefining how companies and organisations will operated in a fractured digital landscape.

Data colonialism is alive and well and impacting global power structures and geopolitics. How might this play out?

Little things people do with computers at work, from workarounds to double-clicking can hamper a digital transformation, reduce productivity and at scale, have an economic impact on an organisation.

In our changing geopolitical world, data is also becoming political with interesting ramifications. A look at how these issues might play out.

The odd thing is, productivity apps often end up leaving us deeper in time debt. There’s a way through, if we can reimagine it.