Using Habitus in Modern Marketing
Habitus is what we all “know” without thinking. For marketers who figure out how to leverage this, it’s pure marketing gold.
Cultural Mapping for Marketing
Cultural mapping provides powerful insights for marketing creative and messaging. It goes beyond where your data can go for powerful insights. Remember data doesn’t provide insights.
Why Your Digital Marketing is Being Rejected
Why are your digital marketing campaigns failing on social media? You might be surprised! I apply culture and biology to explain why and the Cultural Immune System Diagnostic you can apply.
Marketing Fails & Cultural Language
Many digital marketing campaigns fail because they don’t look at current cultural language, instead just relying on lagging data in their analytics tools. Reduce risk by understanding cultural language.
Why Consumers Love AI But Hate Paying for It
What I call the “Google Ritual Effect” may be why new research shows consumers are unwilling to pay for AI features on their smartphones, especially LLMs.
How Digital Anthropology Helps Marketing Teams
How digital anthropology helps marketing departments. Your analytics tell you the what, I tell you the why, adding deeper insights to improve strategy, campaigns, creative and more.
The Language We Use To Talk About AI.
A look at how the average person, a non-techie, talks about Artificial Intelligence. The language we are using shows interesting views on AI by consumers.
The Role of Memes and Citizens in Geopolitical Dialogue
Memes are increasingly playing a role in geopolitics, from a grass roots level through to diplomatic relations. This is a challenge. Why?
Techno-Regionalism & Security Implications
The shifting geopolitical order means the rise of techno-regionalism, or how different countries are redefining how companies and organisations will operated in a fractured digital landscape.
Data Colonialism & Geopolitics
Data colonialism is alive and well and impacting global power structures and geopolitics. How might this play out?