Cultural Mapping for Marketing
Cultural mapping provides powerful insights for marketing creative and messaging. It goes beyond where your data can go for powerful insights. Remember data doesn’t provide insights.
Why Your Digital Marketing is Being Rejected
Why are your digital marketing campaigns failing on social media? You might be surprised! I apply culture and biology to explain why and the Cultural Immune System Diagnostic you can apply.
Cultural Velocity Networks
For marketers, measuring and understanding the cultural velocity of social media platforms can help campaigns perform better, or understand where they might fail and how to aletr content.
The New Product Debt You're Ignoring
It’s called cultural debt and it can be a product killer and at the very least, have you missing revenue opportunities.
Messaging Apps & Geopolitics
Messaging apps are playing an increasingly important role in geopolitics. A look at why and their future.
The Rise Of Anti-Tech Movements
While not all are anti-technology, there are an increasing number of movements pushing back against the impacts on culture that technology is having.