Why AI Can't Spot What's Next in Culture
AI tools like ChatGPT, Claude, Gemini, are great for market research. Up to a point. They can’t provide Cultural Intelligence (CQ) and in this article I explain why.
Why Your Digital Marketing is Being Rejected
Why are your digital marketing campaigns failing on social media? You might be surprised! I apply culture and biology to explain why and the Cultural Immune System Diagnostic you can apply.
When Product Language Alienates Users
Users often create and evolve their own language for your product. Ignoring it can cost you or generate more revenue. Ignore it at your peril.
The Paradox of Technology Abundance
It seems like a tsunami of technologies coming at us. Could there be more than we can possibly use?