On Creating Wearable Technologies
What is the future of wearables? A look at what needs to be considered in a cultural context and how we perceive our bodies with wearable devices.
Virtual Influencers for Marketing: A Guide
Virtual Influencers or AI Influencers, present interesting opportunities for marketers. But brands need to get it right. Our guide.
Digital Anthropology for Product Teams
How and why digital anthropology methods like netnography can give deeper insights to UX research and CX teams, without adding huge workloads.
Cultural Velocity Networks
For marketers, measuring and understanding the cultural velocity of social media platforms can help campaigns perform better, or understand where they might fail and how to aletr content.
When Product Language Alienates Users
Users often create and evolve their own language for your product. Ignoring it can cost you or generate more revenue. Ignore it at your peril.
The New Product Debt You're Ignoring
It’s called cultural debt and it can be a product killer and at the very least, have you missing revenue opportunities.
Returning to UX Research
SaaS and other digital product companies have axed or reduced their UX research teams. They’ll pay dearly for that. Here’s how to up your UX research game again.
The Paradox of Technology Abundance
It seems like a tsunami of technologies coming at us. Could there be more than we can possibly use?
Messaging Apps & Geopolitics
Messaging apps are playing an increasingly important role in geopolitics. A look at why and their future.
The Digital Age & Indigenous Peoples
How indigenous cultures around the world are finding innovative uses of social media to educate and inform the public and themselves.