The downsides of synthetic data for marketing, from personas to cultural insights. It’s useful. In the right context. But not the solution, the panacea, marketers might hope for.

Times are uncertain, consumers are seeking identity anchoring and brands need to take notice. What to do?

There’s no best practices for the cultural shifts that are underway. This means significant new changes to how navigate strategy in the coming decade. Some tips to help.

You’ve probably got tons of data on your audience. Using surveys, focus groups and such. But do you have “meaning” around your audience? This is why Cultural Intelligence is so valuable for marketing today.

Culture operates in two types of time flows. Weather and climate. Brands that understand this can engage audiences in more meaningful ways.

Overuse of AI in marketing content, visual and text, can hurt brands significantly. So how for marketers best use AI in 2026? Some things to think about and ways to approach it.

Tech and AI brands have become cold as brands. Now consumers are seeking warmth. Our research shows this is opportunity for brands to be seen as human.

AI can tell you what happened in culture, but it can’t predict or forecast what’s changing, what’s coming next. That’s where Cultural Intelligence (CQ) comes into play. Let’s explore.