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The pain: You are building a multi-year strategy, repositioning a brand, or going to the board with a direction that has to hold. The data you already have looks at where your market has been. You need a read on where the culture is going. What’s unfolding. Now.
What it does: A deep netnographic survey of the cultural terrain around your category; the emerging codes, rituals, behaviours the eroding assumptions, the tensions forming inside consumer culture that will shape the next year or more. The strategic foundation document.
What you receive: The Atlas. A deep, considered document the team will return to over and over. Cultural terrain mapped, strategic implications named, the questions to keep asking made explicit.
Investment: From $15,000
The pain: You are building a multi-year strategy, repositioning a brand, or going to the board with a direction that has to hold. The data you already have looks at where your market has been. You need a read on where the culture is going. What’s unfolding. Now.
What it does: A deep netnographic survey of the cultural terrain around your category; the emerging codes, rituals, behaviours the eroding assumptions, the tensions forming inside consumer culture that will shape the next year or more. The strategic foundation document.
What you receive: The Atlas. A deep, considered document the team will return to over and over. Cultural terrain mapped, strategic implications named, the questions to keep asking made explicit.
Investment: From $15,000