The pain: A digital product, service, or experience is in development or under review. The team has assumptions about who will use it, how, and why. The assumptions feel reasonable. They have not been tested in the field. Most product failures are not failures of execution, they are failures to map the territory accurately before building.
What it does: A focused UX research engagement combining digital ethnography, contextual observation, and structured interviews with the people who will actually use what is being built. The work goes beyond usability testing into the cultural and behavioural context that determines whether a product will land. Conducted by the principal, in-field.
What you receive: A clear, defensible read on what works, what doesn't, and what the team has assumed wrongly (or maybe rightly, but isn’t proven). Delivered as a working document the product and design teams can act on.
Investment: From CAD $12,000 per defined project.
The pain: A digital product, service, or experience is in development or under review. The team has assumptions about who will use it, how, and why. The assumptions feel reasonable. They have not been tested in the field. Most product failures are not failures of execution, they are failures to map the territory accurately before building.
What it does: A focused UX research engagement combining digital ethnography, contextual observation, and structured interviews with the people who will actually use what is being built. The work goes beyond usability testing into the cultural and behavioural context that determines whether a product will land. Conducted by the principal, in-field.
What you receive: A clear, defensible read on what works, what doesn't, and what the team has assumed wrongly (or maybe rightly, but isn’t proven). Delivered as a working document the product and design teams can act on.
Investment: From CAD $12,000 per defined project.
